Website Launch Campaign Ideas & Best Practices

If you are investing in a website redesign, you know the amount of work that goes into it. You and
your website redesign vendor have spent months perfecting the design, user experience, strategy,
content, technology and more, and now you are now anticipating the website launch date with
excitement (and maybe a little bit of exhaustion). While a site redesign is an important undertaking
for companies and institutions, it’s not always equally exciting for website visitors. They certainly
will appreciate the new design and user experience, but they may also often feel general frustration
inherent in change. However, launching a website can be positioned as an exciting benefit for
visitors if there is an investment in a website launch campaign. Marketing your website launch can
have significant benefits for your brand, your business and your visitors, so let’s explore the components of a successful website launch announcement.

Website Launch Campaign Ideas & Best Practices

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