Upgrading recycling. The ecosystem empowers businesses and rewards individuals for recycling to combat the climate crisis.

ecoterra is a company that attempts, by making use of blockchain technology, to facilitate and encourage the recycling process to fight global warming and climate change. Today’s worsening effects have led not only a lot of big-name companies, but also a great number of consumers to engage themselves in slowing down and eventually reversing the wild weather pattern that climate change has unfortunately set. Tree plantations, beach cleanups, and proper waste management are only some of how climate change is currently being combated. Recycling is another one. Although today, more than ever, a great emphasis is put on it, recycling still seems to raise some difficulties due to one reason or another. Some people, although well-meaning, simply say they lack the knowledge (was it the pizza boxes or the soda cans that had to go to the recycling bins?). How the overwhelming majority, however, motivates its unwillingness to recycle due to a lack of either convenient access (39%), some extra space for the bins (35%), or enough time to properly separate the waste (29%). All these reasons seem to indicate the lack of a rather more personal reason to recycle, and may be translated into: “we lack the incentive to find a convenient access”, “we lack the incentive to make some extra space for the recycling bins”, or “we lack the incentive to find time to separate the recyclables”. Without a personal incentive, people are more reluctant to take the extra step needed to recycle properly.

Upgrading recycling