Top SEO Ranking Factors

A featured snippet is a block of text extracted from a webpage, located at the top of a Google search results page. This is Google’s approach to answering a question searched for by a user, without making them click on a search result. Featured snippets contain a link back to the webpage and are shown above the number one organic ranking, so it’s a great opportunity for search engine marketers to increase their site visibility. Adding structured data, like schema markup, to important product pages, location pages, and contact pages presents Google with an easy way to read your site content and reflect it in a featured snippet. Including the query/question you want to target within the content of your page, keeping your paragraphs to less than 50 words, and writing your content in list form are also strategies you can use to increase the chances of your page being featured.

Top SEO Ranking Factors