The Work Aheadin Banking &Financial Services: The Digital Road to Financial Wellness

Digital banking and financial services didn’t start with the pandemic, but the crisis certainly made it official. Banking customers who weren’t making deposits, transferring funds, checking balances and paying bills remotely before the stay-at-home advisories and lockdowns almost certainly are now, and there’s no turning back.

But what about improving the financial well-being of customers at different stages of their lives and careers by offering personalized products and services through digital means? These more complex and customized functions – already starting to be supported by fintechs, nonbank competitors, and a few forward-thinking banks before the pandemic – are the new digital banking vanguard left in COVID’s wake. These and other customer wants and needs that were percolating before early 2020 will soon be at full strength.

The Work Aheadin Banking &Financial Services: The Digital Road to Financial Wellness