The Evolving Role of the CMOHow Technology has transformed Marketing

Adform is inherently a positive company. We are 18 years young and born of the idea that there is always a better way to do things. We have a vision that acts to empower our clients, that is about doing the right thing, and that is dedicated to moving our industry forward as a whole.

Although we are “ad tech,” we are very much a business built to solve marketing problems in service of the CMO and wider marketing function. We are a champion of marketing as a core business discipline and driver of profitable long and short-term growth. The management consultant and author, Peter Drucker, probably defined this best, saying:

The Evolving Role of the CMOHow Technology has transformed Marketing