The Definitive Guide To Social Media Marketing

Today, social media activity is higher than ever, with the number of users rising to 2.77 billion in 2019, up from 2.62 billion in 2018, according to Statista.

While social media platforms started as ways to stay connected with your personal and professional network, they have evolved to become powerful ways for brands to connect with buyers and engage in instantaneous two-way conversations. Social media is now the status quo for a business’s digital presence, and users expect to see their favorite brands on social media. And that’s why social media marketing plays a critical role in the success of every business.

Social media marketing offers marketers vast opportunities to engage with their buyers across the entire customer lifecycle on the platforms they actively use. So, it’s critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyer.