Sales For Saas Success In The Cloud Or Head In The Clouds?

The Software as a Service (SaaS) model has revolutionized the software industry. By removing the need to physically ship software and having to set up an in-country support infrastructure, it is now possible to sell software at consistent profit levels, regardless of the location of the customer. As a result, it is now possible for small, emerging companies to compete on an equal footing with larger international rivals.

Unlike traditional software companies, the SaaS business model is based on long-term, guaranteed revenues, rather than a large upfront purchase and has led to a new approach to pricing. Free trials, demos on demand, and low entry-level pricing are used to entice new customers. Once signed up, the challenge for the company is to sell additional functionality and user licenses.

Sales For Saas Success In The Cloud Or Head In The Clouds?