Redesigning the hybrid-connected customer experience

Envisioning the future of retail

As the physical and digital worlds collide, the rise of the ‘phygital’ retail experience has taken firm hold. Consumers now expect a cohesive and connected customer experience that is relevant and individualized. Amid seismic shifts in market dynamics, consumer shopping behaviors are undergoing a radical transformation that is redesigning the future of retail. With 46% of consumers switching retail brands, achieving customer loyalty and lifetime value requires reinventing the retail experience.

Redesigning the hybrid-connected customer experience