NFTs Engaging Today’s Fans in Crypto and Commerce

When COVID-19 restrictions put a swift and definitive pause on live sports and entertainment, digital technologies led the way in connecting fans worldwide to the brands, teams, and personalities they love. In this context, non-fungible tokens (NFTs) have emerged as a promising medium for fan engagement.

NFTs are unique tokenized representations of digital files that are exchanged on public blockchains. With more than $1.5B in NFT transactions generated in the first quarter of 20211, NFTs are gaining momentum through collections of digital-first memorabilia from fan-favorite athletes and memorable moments in games.

NFTs Engaging Today’s Fans in Crypto and Commerce