Marketing Operations, it’s your time to shine.

According to Gartner’s 2017-18 CMO spend survey, changes are afoot.

Spend on technology dipped by 15% between 2017- 2018 in favor of more effective output from existing platforms; hiring the right resources and keeping them is still a panacea; and spend on customer marketing is set to outstrip acquisition by a factor of 2:1.1

It’s no wonder that marketing has found it a real challenge to keep up because of the speed of change in the industry and elevated customer expectations. Having to adapt to new skills and ways of thinking and above all, deliver much more with the same and sometimes far less budget, keeps the merry-goround spinning.

Marketing Operations, it’s your time to shine.