Introduction to Google Analytics4

Google Analytics 4 now needs to be your primary source of Analytics TRUTH. As of July, UA will no longer collect data and by January of 2024, your Universal Analytics data will be deleted. I know it’s painful, but the sooner you get used to the new platform the better off you will be. And there are some really cool and exciting things in GA4 that can help us as marketers.

Introduction to Google Analytics4