How to Write an Effective Technology White Paper

White papers are an important part of the sales and marketing process. By effectively educating prospects, vendors can get attention and credit for this as well as follow up with a more direct sales pitch later.

Creating an excellent white paper can take time – often time away from engineering pursuits that may seem more important to the technical experts asked to write the paper! The hope is that this white paper will help give your technical writers and experts a start, and help them produce a white paper that is going to be most effective for you. This paper may also be helpful in explaining what types of sales collateral material are not appropriate for a white paper lead-generation campaign.

How to Write an Effective Technology White Paper