How to Create the Sustainable Travel Products Customers Want

Sustainability has risen to the top of the CEO agenda and leaders across industries are stepping up action.1 In travel, many companies are already in the process of setting ambitious sustainability goals and developing corresponding strategies, including the transition to net zero. 2 However, to achieve these goals and transition to a more sustainable future, travel and tourism (T&T) companies must

successfully develop products that enable more sustainable travel choices. As it currently stands, sustainable travel products are still in their infancy and obtaining the required funding and sponsorship for relevant initiatives and products remains a prime challenge for T&T companies. While the need for these products is becoming clearer, their value and business case are still often challenged.

How to Create the Sustainable Travel Products Customers Want