Embedded Payments Offering a Human-Centric  Experience To Customers

Today’s new-age world is fast-moving and demands that all services are in real-time. This includes a seamless experience for any payment-related activity across any transaction, whether hailing a cab or purchasing groceries. In the absence of such an experience, customers will likely move to merchants who are providing the same. In a world where experience is everything, financial institutions are rapidly embracing Embedded Payments (EP) — the provision to seamlessly make a simple one-click/one-touch payment over a digital platform — for the ultimate human-centric experience and customer satisfaction. EPs may have emerged recently but are quickly becoming ubiquitous. Embedded Payments are a subset of the larger universe of Embedded Finance (EF). In our previous paper, we explored how embedded finance is changing the future of financial services. In this paper, we take a deep dive into the Embedded Payments phenomenon. From entities and operations flow to the API-drive integration ecosystem, we explore the facets that enable EP transactions. We also examine why merchants across industries must adopt embedded payments to drive sales, stay relevant, and, most importantly, oer a seamless customer experience.

Embedded Payments Offering a Human-Centric  Experience To Customers