Design for Performance Whitepaper

The dotted line depicts that a delay in product introduction of even four weeks can dramatically reduce its overall sales volume because it has lost a substantial window of opportunity due to the combination of the missed timeliness and the effect of the competitors introducing similar or better products during the window. The sales can be further eroded by introducing a less-than-ready product in trying to meet the marketing and sales deadlines. Even otherwise loyal customers may be lost to other suppliers because of poor product performance. Finally, a product should have a rapid, efficient, smooth, and dependable transition from the preliminary concept to mass production.

Design for Performance Whitepaper