Building a Trusted Ecosystem for Millions of Apps

Today, our phones are not just phones; they store some of the most sensitive information about our personal and professional lives. We keep them with us wherever we go, and we use them to call and text loved ones, take and store photos of our children, give us directions when we’re lost, count our steps, and send money to friends. They are with us in happy times and in times of emergencies.

We designed the iPhone with this in mind. We built the App Store to give developers from around the globe a place to build innovative apps that can reach a growing and thriving global community of over a billion users. Nearly two million apps are available for users to download on the App Store, with thousands of apps added every week. Given the sheer scale of the App Store platform, ensuring iPhone security and safety was of critical importance to us from the start. Security researchers agree that the iPhone is the safest, most secure mobile device, which allows our users to trust their devices with their most sensitive data. We built industry-leading security protections into the device, and we created the App Store, a trusted place where users can safely discover and download apps. On the App Store, apps come from known developers who have agreed to follow our guidelines and are securely distributed to users free from interference from third parties. We review every single app and each app update to evaluate whether they meet our high standards. This process, which we are constantly working to improve, is designed to protect our users by keeping malware, cybercriminals, and scammers out of the App Store. Apps designed for children must follow strict guidelines around data collection and security designed to keep children safe, and must be tightly integrated with iOS parental control features.

Building a Trusted Ecosystem for Millions of Apps