Big Data: What It Is and Why You Should Care

Data creation is occurring at a record rate. In 2010, the world generated over 1ZB of data; by 2014, we will generate 7ZB a year. Much of this data explosion is the result of a dramatic increase in devices located at the periphery of the network including embedded sensors, smartphones, and tablet computers. All of this data creates new opportunities to “extract more value” in human genomics, healthcare, oil and gas, search, surveillance, finance, and many other areas. We are entering the age of “Big Data.”

IDC believes organizations that are best able to make real-time business decisions using Big Data solutions will thrive, while those that are unable to embrace and make use of this shift will increasingly find themselves at a competitive disadvantage in the market and face potential failure. Big Data technologies describe a new generation of technologies and architectures, designed so organizations like yours can economically extract value from very large volumes of a wide variety of data by enabling high-velocity capture, discovery, and/or analysis. This world of Big Data requires a shift in computing architecture so that customers can handle both the data storage requirements and the heavy server processing required to analyze large volumes of data economically.

Big Data: What It Is and Why You Should Care