Agro 2.0: Digitalizing the path from seed to cash

With the entire human population as its consumer base, the significance of the world’s oldest and widest industry; i.e., Agriculture, is second to none. The Green Revolution of the 1960s remains one of the iconic turning points in the history of this industry. With the world population set to reach 9.6 billion by 2050, the demand from the agriculture industry is going to skyrocket. While science continues to play an important role for this industry, the Digital revolution of the 21st century is going to be an important factor in helping it provide the next big push to grow at an accelerated pace.

The first stage in the agriculture value chain of a product’s journey from farm to fork provides agricultural inputs like seeds, crop protection chemicals, crop nutrients, etc. Companies in this segment rely heavily on information technology and involve various actors like sales and service organizations, logistics, dealers, agents, distribution centers, customers, etc. These actors usually interact with the organization using manual processes or applications running in silos. One of the biggest challenges companies in this segment face is the hindrance to collaboration and innovation due to the complex and bulky, yet extremely important back office legacy systems like ERP Software.

Agro 2.0: Digitalizing the path from seed to cash