2022 Retail Readiness: Holiday Edition

During times of financial instability, shoppers scale back on their spending. That’s when insights from your customers’ buying behavior can truly pay off, allowing you to target your customers with the products they’re most likely to purchase. Don’t waste time and money on ad campaigns and special offers that won’t gain traction. Instead, use a Customer Data Platform (CDP) to create amazing hyper-personalized shopping experiences both online and offline so you can get the right offers into your customers’ hands

A recent Active Campaign survey found that nearly 50% of the consumers polled said one of their top motivators to engage with a new brand via social media is that the brand appears trustworthy and transparent. This holiday season, as you target your customers online through social channels, make sure to keep in mind your customers’ trust of your organization. Taking privacy risks seriously presents an opportunity to gain a competitive advantage. And the clock is running out on using customer data without obtaining consent.

2022 Retail Readiness: Holiday Edition