Today’s Most Powerful Martech Duo: The CDP and DSP

Display ads are one of the most common channels marketers are taking advantage of and according to Forrester’s US Digital Marketing Forecast 2016-2021 Report, these types of ads had the highest spend within the digital marketing channel last year with a total spend of $32B. Display ads can be extremely effective when targeting is done correctly, but there still lies a challenge with a marketer consistently being able to deliver relevant and timely experiences with their ads. So how do brands know how to deliver the right ad, at the right time, to the right person…? Data.

Today's Most Powerful Martech Duo: The CDP and DSP