The digital age exploring information technology for business advantage

Some companies have an edge, some don’t. You can probably name the companies in your industry that have an edge based on operational effectiveness, innovation, or sheer revenue. Maybe your company is one of them.

Your company may have used technology to give it an edge by reducing costs, automating existing processes or turning analog business models into electronic channels. But sharpening any edge becomes increasingly difficult over time. After all, as soon as others figure out how to automate the same processes, where’s the edge? How can companies create a new edge, and sustain it, when grinding away at their current strategies delivers fewer and fewer results?

The digital age exploring information technology for business advantage