Future Traveller Tribes 2030: Beyond Air Travel

Everybody’s habits, needs and preferences are just a little different when they travel. Window or aisle seat? A preference for a room on a higher floor? An automatic or manual transmission rental car? Pad thai or tuna maki rolls? And those preferences might be different if an individual traveller is making their journey for business or leisure.

Gaining insight into the traveller is critical for providers in order to tailor and deliver a great service that brings customers back. So that’s why last year Amadeus commissioned the Future Foundation to write ‘Understanding Tomorrow’s Traveller’, a paper that unveiled the six Amadeus Future Traveller Tribes that we expect to emerge by 2030.

Future Traveller Tribes 2030: Beyond Air Travel