Adobe Experience Platform helps customers to centralize and standardize their customer data and content across the enterprise – powering 360° customer profiles, enabling data science, and data governance to drive real-time personalized experiences. Experience Platform provides services that includes capabilities for data ingestion, wrangling and analyzing data and building predictive models and next best action. Experience Platform makes the data, content, and insights available to experience-delivery systems to act upon in real time, yielding compelling experiences in the relevant moment. With Experience Platform, enterprises will be able to utilize completely coordinated marketing and analytics solutions for driving meaningful customer interactions, leading to positive business results.
An integral part of Experience Platform is data governance to improve experiences for our customers as they work to deliver real-time experiences through our open and extensible platform. Data in today’s world is subject to government regulations, contractual restrictions and internal policies that limit what use can be made of it, and those come with potential penalties or adverse consequences for your non-compliance. The business value that can be derived from your data is very much controlled by your ability to know what data you have and where it came from, to catalog and categorize it, and to manage the myriad regulatory, contractual, and policy limitations on its use. Only once those problems are solved can data to be used, not only to derive business insights, but ultimately to continually improve your customers’ experiences.
