The Importance Of Metadata For Discoverability And Sales

In 2012 and 2016 Nielsen Book conducted research into the relationship between physical book sales in the UK and bibliographic metadata. The results were published in two White Papers: The Link Between Metadata and Sales (2012) and The Importance of Metadata for Discoverability and Sales (2016). Both White Papers concluded that there was strong evidence between the completeness of book metadata and book sales, illustrating that rich metadata assists the discoverability of books.

In this report, The Importance of Metadata for Discoverability and Sales (2020), we seek to understand whether this statement still rings true while also, for the first time, shining a spotlight on consumer research data from Nielsen Books & Consumers to understand what elements of book metadata are most influential to consumers when it comes to discovering and buying books in the UK.

The Importance Of Metadata For Discoverability And Sales