White Paper: Streamlining Digital Signage

No one questions the power of digital signage. Installing a digital sign at a service counter in a car dealership or dentist’s office can raise inquiries about a service by 5 to 15 percent. Sales of certain grocery products increased by up to 33 percent when they were promoted on digital signage.1 Digital signage also makes customers feel they aren’t waiting as long—in fact, they perceive wait times as being up to 40 percent less.2

Despite dramatic numbers such as those above, many companies, particularly smaller ones, have been reticent to embrace digital signage. The reason is simple: it often seemed beyond their pocketbooks and capabilities. Deploying the technology required the daunting task of integrating displays, media players, software and mounts. In addition, the content must be continually updated and refreshed.

White Paper: Streamlining Digital Signage