The Rapidly Changing World of SEO

It’s a crowded, online world out there. Potential customers rely on search engines to research products and services they need. If you haven’t factored Search Engine Optimization (SEO) into your digital marketing strategy, those customers will find your competitors before they find you. It’s about being on top, in more ways than one.

So how to bring the digital spotlight onto your company while meeting the customer’s search intent? SEO is the key. And staying on top of changes to SEO is essential to success. Google rolls out periodic algorithmic updates to make the ‘search experience’ more intuitive and more valuable to the user. While 2016 saw Penguin updates and Google shifting to a ‘mobile-first’ index, 2017 will see even more. SEO will not remain stagnant.

The Rapidly Changing World of SEO