SEO and Content Marketing —You Can’t Have One Without the Other

SEO, or search engine optimization, is the art of structuring visual and textual content in a way that drives increased, unpaid website traffic. The resulting cost-effectiveness of SEO makes the tool extremely valuable.

To understand the importance of the relationship between SEO and content marketing, one must first consider the way SEO used to work as opposed to the way it works today. SEO was once a simple matter of stuffing keywords into website text.

Content Marketing Institute explains, “While SEO has traditionally been able to drive online marketing performance on its own, search engine updates to address online content quality (Panda) and the more conversational nature of search behavior (Hummingbird) — along with the surging popularity of social networks — have changed the SEO landscape forever.”

SEO and Content Marketing —You Can’t Have One Without the Other