Local SEO White Paper

All SEO aims to increase a business’s visibility to a targeted audience, but local SEO takes targeting even further. By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments. Gaining an edge against your local competitors is made possible through local SEO.

Restaurants, retail stores, law firms, car dealerships, and even dental or medical clinics can benefit from local SEO. An effective local campaign requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews.

Local SEO White Paper