International SEO Whitepaper

So to kick things off, what is international SEO and how does it differ from regular SEO? International SEO is the process of rolling out SEO campaigns to different countries, using a mix of different domain names, subdirectories or folders on the same domain, or using variants of the same, or different websites.

There is also the option of having the same website design or different websites’ designs, which can add a layer of complexity ensuring that each is structured correctly and the traditional technical SEO items are addressed. Consolidating all the websites into one is generally the best option unless you have different brand names in different companies, in which you may consider the different website structures.

International SEO Whitepaper