Google Analytics 4 Guide University Communications, Digital Marketing & Analytics

As of June 2022, UCR is in the process of transitioning the campus from using Universal Analytics (UA) to Google Analytics 4 (GA4) and preparing for the sunsetting of UA in July 2023. This guide was created to serve as a resource for campus partners during this transition. The campus-wide transition will be handled by University Communications and ITS, with the option for campus partners to create and implement their own Google Analytics/Google Tag Manager if additional customization is desired for their specific program area.

Google Analytics 4 Guide University Communications, Digital Marketing & Analytics