Covid-19 And The State Of Media In North Asia

The impact of the novel coronavirus (COVID-19) is widespread and will likely shape business and consumer behavior for months to come. And while the humanitarian and safety-related aspects of this outbreak are top of mind globally, it’s unquestionable that social distancing, quarantining, and staying home will have a significant effect on media consumption, which could rise to 60%, according to recent research from Nielsen’s U.S. media team.

The implications of today’s reality for the media industry are straightforward: Content creators, networks, studios, media agencies, advertisers, and brands have significantly more opportunity to engage with consumers simply because of the clear correlation between time at home and media consumption. So for networks, for example, the increased TV time might warrant an adjustment to programming schedules—or programming itself. And from an advertising perspective, brands and agencies will likely need to both adjust which products are being marketed, as well as the tone in which they’re delivering their messages.

Covid-19 And The State Of Media In North Asia